Friday, September 4, 2009

Honest Joe Needed Some Repair Work

Ever try to find a good, honest appliance and HVAC repair man? Well, you will soon be able to find that guy on Google, Yahoo, Bing, and

I had the recent pleasure of constructing a tailored internet marketing program for a repair man we'll call Joe. Joe had a very limited presence on the internet. He had listings on some small obscure industry directories and did not have a website to direct internet searches to. So, to increase his internet visibility and convert clicks to calls, I helped him with setting up an inexpensive full service website, a Search Engine Marketing (SEM) program, and a ad with attached 30 second video.

Based on historical data of SEM programs in Joe's market area, click to call conversions for his business category have been through the roof. Joe is in one of those urgent service categories that folks are not searching the internet for unless they really need help. Coupling his SEM program with ad impressions from his ad and 30 second video, should really make Joe's phone ring off the hook.

Joe's internet marketing plan was in real need of repair. I am glad I had the opportunity to work with him to construct a tailored program that will grow his business.

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