I met with a new pet grooming and boarding business this past May. They had just opened up for business and needed to do whatever they could to drive business to their location as effectively and inexpensively as they possibly could. I have had the pleasure of crossing paths with many new business owners in this same situation. It is always a pleasure because I know how to help them and have done so for many others. It is as simple as "fishing where the fish are".
These folks spent several thousands of dollars on a beautiful website with functionality that is spectacular. On the site, a potential client can schedule a pet grooming appointment, book a pet kennel stay, and view their pet all day and overnight via online cameras. However, this online sales tool and butler was not being seen. Talk about being in the dog house . . . they needed their website to step out from obscurity and be place on the first page of Google, Yahoo, and Bing.
Fortunately, as we like to say in Texas . . . I helped them make that dog hunt. The solution was easy. I recommended using a search engine marketing (SEM) service offered by Yellow Book called WebReach. Based on phone call tracking reports that are part of the WebReach service, their website funnels appointments and calls every day of the month.
If needed, I can help you step out of the dog house too. Feel free to send me an e-mail or post your questions.